Woman looks at the product label written in English


Localization is the process whereby a product or content specific to a place or market is adapted to the target audience (target market). Translation is only one aspect of localization (which is more extensive). Localization involves adapting other elements as well as to the target market, such as:

  • Modifying graphics and design to properly display translated text
  • Changing content to match preferences
  • Converting to local currencies and units of measurement
  • Using proper formatting for elements like dates, addresses and phone numbers
  • Addressing local regulations and legal requirements

Who needs localization? Whoever wishes to extend globally must consider both localization and translation.